![Showreel-Grid-Mobile-[remix] (6).gif](https://static.wixstatic.com/media/1c249e_cb9506dad3974ad385025bdf8f1c7260~mv2.gif)
OVERVIEW
About
Unlocking Smarter Mobile Interactions with AI
Project Vision
The project aims to understand user preferences and capturing the user sentiments in identifying the most desirable functionalities in mobile experiences, this being integrated with AI-powered features.
(These enhancements were conceived as a way to push the boundaries of mobile experiences overall without focusing on a particular company/brand. The goal is to spark innovation and inspire the creation of even more futuristic digital interactions.)
Duration
2 weeks
Skill
UX Research
UX Design
Design Strategy
Wireframing
Market Analysis
New Tech Research
How might we create a mobile experience that assists users with a range of needs, empowering them to accomplish tasks confidently & effortlessly?
METHODOLOGY
.png)
UX AUDIT
This was a study conducted to evaluate the experiences provided to the users via these companies through phone call, note-taking app, camera app, photos/gallery app
APPLE
-
Clear icons indicate photo editing options, sharing capabilities, and favorite/hidden states.
-
The keypad uses standard phone number formatting, making it familiar and easy to use.
-
The ability to hold the shutter button for burst mode and easily swipe through captured photos allows users to experiment and correct mistakes quickly in camera app
-
Users can easily mute calls, put them on hold, or switch between speakerphone and handset modes. They can also end calls with a clear, red button.
-
The clean and uncluttered interface avoids overwhelming users with unnecessary information. It prioritizes the live preview, allowing users to focus on composing their shot, in camera
-
Accessibility: Basic capture functions are readily available, making it easy for anyone to take a quick snap.
-
In Notes app,Text formatting options use familiar symbols for bold, italics, and underline, making them easy to understand.
-
Photos are presented chronologically, mimicking a real-world photo album in the Gallery app
TREND MAPPING: USER SENTIMENTS
A study was conducted on Asian GenZ to particularly delve into their daily needs, cultural perspectives & their navigation through the daily life. the study also placed an emphasis on their digital habits, which thus revealed the trends listed below.
User Sentiments
BEYOND MONOTASKING
The younger generation in India, Gen Z, is characterized by a unique approach to work and life. They are adept at multitasking, juggling various responsibilities and interests simultaneously. This stems from a desire to cultivate multi-faceted personalities, constantly seeking out new experiences and knowledge. Unlike previous generations who may have prioritized stability, Gen Z thrives on fresh challenges and the opportunity to explore different aspects of their skillset.
MICRO TRENDS
-
No niche is the new cool for this generation. The younger generation believes that exploring for considerably longer period of time is better than focusing on just one niche
-
Efficiency hacks for the rescue: this generation looks for snackable and short-lived efficiency that helps them achieve small goals from time to time.
.png)
"As long as they are given job rotations and newer roles which makes the work exciting, they stay on" - Fortune India
User Sentiments
INTERSECTING CIRCLES
The GenZ have their focus on building a virtual identity that may or may not be similar to their real identity. With the use of various social media platforms, this generation also believes in meeting and building a community of like-minded individuals. This bond knows no boundaries of state, countries or communities i.e it becomes easier for them to connect with complete strangers and make them a significant part of their lives.
MICRO TRENDS
-
Elimination of middlemen and hence the rise of dependency on tech and sole functioning with lesser cash input
-
Constant stretch between safety & need for connection
-
Short-term and long-term communities.
eg- people building communities for learning & managing personal finance while people also connecting over couple of meetups for fandom
“The future of work is not going to be defined by where you sit, but by what you contribute. Gen Z understands this innately, and they are driving a culture of global collaboration.” - Microsoft CEO Satya Nadella
User Sentiments
HIGH ACHIEVERS
Generation Z prioritizes creating content across all aspects of their lives. Many leverage social media strategically, seeking opportunities to share ideas and experiences that will grow their audience. Others actively build their online presence with the goal of making a positive impact on the world.
MICRO TRENDS
-
Fall of English-first content- younger generation tends to be attracted to relatable content and also scout for content that may be present in their mother tongue
-
Lack of lasting effect : The flickering mind of users brings about a state of fluidity within the emotions they feel. This often leads to a lack of lasting effect of instances on them
.png)
"This generation is coming of age at a time of incredible disruption and they're not afraid to challenge the status quo...They're also incredibly results-oriented... They want to know what they're working on has a purpose and they want to see the impact of their work." - CNBC
.png)
In which areas are recent Tech breakthroughs making a difference?
TREND MAPPING: TECH ADVANCEMENTS
This study was conducted to track the kind of experiences being provided by large tech giants to deliver through AI and its integrations within various sectors
Cross- Cultural resonance
Technology advancements have prioritized the development of tools that bridge user experiences, fostering seamless collaboration and fostering highly connected communities. Gone are the days of clunky interfaces and information silos. Cloud-based platforms and real-time communication tools allow geographically dispersed teams to work together seamlessly on projects, share documents instantly, and hold virtual meetings as if they were in the same room. Social media platforms, once seen solely for entertainment, have morphed into powerful tools for building communities around shared interests. These platforms, with features like group chats, live events, and collaborative document editing, empower individuals to connect, share ideas, and spark innovation on a global scale. Ultimately, these advancements blur the lines between physical and digital spaces, creating a more interconnected and collaborative world.
User Value : Collaboration, Productivity
.png)
.png)
Whispr Ring to assist through coversational AI
Cleo Abraham using AI tool called Heygen AI to auto-translate & visual dubbing of her video in English
Google released the universal translator
Google has announced that the two features "about this image" & "about this page" are now available in 40 additional languages including Hindi.
Fluid Communication
Efficiency in communication is encouraged through innovations that focus on building productive experiences for users. These are prioritized by tech giants like Google, Microsoft, and Apple. Conversational AI assistants like Google Assistant and Siri are prime examples. They allow users to complete tasks, access information, and control smart home devices through natural language, streamlining interactions and saving time. Machine translation powered by AI breaks down language barriers, fostering seamless communication across borders. Additionally, AI-powered features like email auto-completion and smart replies offered by Microsoft 365 or Gmail can expedite message creation and communication workflows. By prioritizing these AI-powered innovations, tech giants empower users to communicate and achieve their goals more efficiently.
User Value :Efficiency, Expression
OneNote Copilot helps users summarize or rewrite existing notes and create new notes & plans.
Zoom AI Companion helps one can to access the smart recordings and get a quick review through highlights, smart chapters, summaries, and next steps.
.jpg)
Google doc enables users to add emoji reactions to the text messages
Otter.ai with its powerful voice recognition software, enables real-time transcription of meetings, interviews, and lectures into searchable text.
Help Me Write is an experimental AI feature available in Google Chrome. It assists you with writing suggestions when you’re composing or refining text in open fields on the web.
Prioritizing Productivity
The relentless march of technology prioritizes productivity, transforming the way we approach our daily tasks. Gone are the days of scattered sticky notes and overflowing inboxes. Cloud-based project management tools allow teams to centralize tasks, deadlines, and communication, ensuring everyone is on the same page. Smart automation tools can handle repetitive tasks, freeing up valuable time for more strategic thinking. Even our devices are getting smarter, with features like intelligent scheduling and focus modes that minimize distractions and help us prioritize our workloads. By streamlining workflows and eliminating inefficiencies, these advancements empower us to achieve more in less time, leaving us feeling accomplished and in control.
Microsoft Edge Is First Browser To Roll Out Integrated AI Image Generator To Everyone
Google Chrome’s New AI
Writing Assistance
USER INTERVIEWS
To get a well-rounded picture of what young mobile users in India need, I talked to seven people aged 17-25. From total tech newbies to digital wizards, everyone brought their unique experiences with mobile apps and AI to the table. This variety helped uncover a range of valuable insights! All participants were active users of various mobile services available in India.
​
GOAL
The goal was to understand how users currently interact with various features in the phones to derive insights. It was aimed at deriving more information on how any mobile company could design their experiences in a way that supports the needs of various stakeholders in the system.
"My notes are like little lost treasures – scribbled on napkins, phone notes, who knows where! There has to be a better way to organize this mess."
Shanaya, 23 | Small business owner
Biography
23-year old female, Shanaya is college student with a busy social life and multiple commitments. She is a goal-oriented, passionate individual who loves to be self-monitored. She is highly tech-savvy, but along with her phone she also has a traditional habit of scribbling her mind out within her notebooks. Her days are spent by mainly juggling between everything from college work to social media to her side hustle.
Goals
Wants mobile experiences that helps her prioritize tasks, optimize her schedule, and achieve her goals efficiently. Seeks AI features that can automate repetitive tasks and provide personalized recommendations. Wants a mobile experience that helps her prioritize tasks, optimize her schedule, and achieve her goals efficiently. Seeks AI features that can automate repetitive tasks and provide personalized recommendations.
Pain points
-
Information overload : The volume of information bombards Shanaya, making it hard to stay organized and focused.
-
Craving a mobile lifeline: Shanaya yearns for a mobile app that simplifies her daily routine and helps her manage stress.
"I can totally zone out sometimes, even when listening to something interesting. Guess I gotta work on my focus!"
Nitya, 19 | College student
.png)
Biography
19-year-old male, high school student, juggles multiple learning resources and part-time work. Comfortable with technology, uses various educational apps and online platforms while managing his busy schedule. He has great interest in philosophy and mathematics adding on to his keen interest for sports.
Goals
Aims to have a super personalized experience at each point in his mobile experience, starting from being reminded about things, to easing the phone calls he has with his mentors etc.
Pain points
-
Struggles with information overload: A mountain of generic learning materials makes it tough for Nitya to find what he truly needs.
-
Time-pressed between studies and work: Juggling school and a part-time job leaves Nitya feeling stretched too much.
-
Prone to distraction, fears missing out: Staying focused can be a challenge, and Nitya worries he might miss important details if his attention wanders.
.png)
"The creative well runs dry sometimes! Gotta find a way to keep those ideas flowing."
Layla, 17 | Content Creator
Biography
17-year-old female, content creator who specialises in DIY projects plus tech content as a combination, she is a tech geek who carries out almost every task smartly and within half the time required. She often creates her videos with her little cousin.
Goals
Wants a mobile experience that inspires her with creative ideas, helps her learn new skills, and facilitates the sharing of her creations. Seeks AI features that personalize project recommendations and provide step-by-step guidance.
Pain points
-
Creativity block: is often faced with a creativity block due to overload of manual work involved in content creation
-
Collaborated creation: She often faces difficulty in enabling her acquaintances to help her build her content.
KEY INSIGHTS
Using affinity diagramming to derive critical insights from the interviews and literature review. Themes in four primary areas were found: Productivity, Personalization, Cross-device experience, Collaboration
Supercharging the Creative flow
A significant challenge in UX design arises when the onus of content creation falls solely on the users. This linear approach can hinder the creative flow and produce limited output. Thus, designing mobile experiences that present a unique opportunity to empower & streamline content creation by leveraging the features that minimize the user input & provide maximum output.
-
AI assisted creation : the elements that auto-populate the content, helps in suggesting content ideas etc
-
Personalizing the content in the style of the user and their preferences which enables them to have a frictionless sharing experience
​
Fostering companionship
To enhance the users' productivity & collaboration, seamless transitions between the devices can be prioritized.
An experience that focuses on
-
Handsfree experience :
the mobile experiences can be built on the basis of the foundation of companionship at every step. -
Ambient awareness integration :
this experience can enable the users to function that sense the environment and work accordingly for them
Cross Device experience
Fueled by an 'always-on' mentality, the younger generation craves constant innovation and seamless tech integration. These digital natives view technology as an extension of themselves, not separate gadgets. They expect a truly symbiotic relationship with their devices, favoring modular and adaptable tech that caters to a variety of needs.
-
Mobile devices being seamlessly paired while enabling increased output through those experiences
UX ENHANCEMENTS
These enhancements were conceived as a way to push the boundaries of mobile experiences overall without focusing on a particular company/brand. The goal is to spark innovation and inspire the creation of even more futuristic digital interactions.
Transcription of calls:
This mode enables the recording of calls and their conversion to text format. Through this functionality users can focus on the conversation itself, with key points easily shared later through generated transcripts. The users are thus encouraged to continue to multi-task while conducting important calls
Assistive note-taking :
​
As users create their to-do or to-buy lists, repetitive items may be included. These assistive lists can identify previously mentioned needs by the user. Additionally, AI can curate a list based on the detection of related items within the list itself.
Prompt-based editing:
Initially, users may find it challenging to grasp the editing process and achieve the desired results.
However, AI-powered text input allows users to specify their editing needs, leading to the automatic generation of edits tailored to their requirements.
simple & easy
go-to-prompts
Image referencing for editing :
Imagine : that a users has viewed a picture and aims to get his/her photo edited exactly similar to that photo without having any prior knowledge of editing, this function comes to ones disposal.
​
The tool utilizes artificial intelligence to conduct an automated analysis of the referenced image's mood. This analysis then forms a customized preset filter (which also can be reused), which is subsequently applied to the user's photograph, replicating the stylistic elements of the reference image.
Captioning Assistant :
​
Content creation efforts are streamlined through the automated generation of captions within the photo gallery itself. This functionality assists users in further enriching their photo & video content.
Additionally the generated captions facilitate sharing via social media channels
Voice Assisted camera :
An assisted camera experience is provided through voice-integrated actions. Users can input their desired details for the final photograph. This empowers users to effortlessly communicate their desired composition and details for the final photograph.
.png)
Personalized canned messages:
With the implementation of personalized avatars, users are empowered to express themselves in a unique manner during call termination. This feature allows for the sending of custom avatars, fostering a more individual & engaging experience.
.png)
------ X ------
