Google Maps
REDESIGN
Objective
About
One can access this app even while being on foot, in a car on in any other modes of transport. The locations can be shared since it works on the GPS-operated technology.
Being designed for the Android as well as the iOS, this app holds features like searching along the route, voice navigation, report of the traffic alerts and many more. To enhance the experience of the app by keeping its goal in mind and and understanding the pain points of the existing users. To also give some facelift and make it more user friendly.
Redesigning the Google maps app with an enhanced user-centric approach
Persona Mapping & Interviews
Here's a small survey conducted with the users of the google maps-
(These interviews have been conducted of real people but their identities have been kept confidential)
Interview- 1
User- Shreya
About-
Shreya is a fitness guide.
She teaches Yoga and is also cross-fit trainer.
Being a cyclist, she generally needs to use the google maps to track her routes when she explore a new one every week.
About-
Abby is a tutor. He teaches Economics & Social studies.
He uses Google maps on his irregular visits to nearby villages or even some local monuments to derive inspiration.
Interview- 2
User- Abby
About-
Sierra is a design student pursuing her Masters.
She loves partying and is always on a major food hunt. She also prefers riding her own bike rather than taking a public transport.
Interview- 3
User- Sierra
Interview- 4
User- Satya
About-
Satya is a Mechanical Engineer who works as an assistant to the head of the tech department in a Fintech startup.
Since he is new to the city and he also pursues being a social worker, he generally uses the maps to travel through public transport to different places of services.
About MOVE
MapmyIndia (MOVE)is an Indian technology company that builds digital map data, telematics services, location-based SaaS and GIS AI services.
It beholds features like Navigation, Tracking, IoT, Analytics and web mapping service for mobile & desktop.
It also offers advanced GPS tracking devices, car in-dash infotainment & plug & play on-board diagnostics car tracker. The navigation service features street view, public transit information and turn-by-turn navigation with spoken instructions for vehicles,offline navigation app, Navimaps that uses offline vector data to offer 3D terrains and city models & 3D building for in-car infotainment systems
MapmyIndia (MOVE)is an Indian technology company that builds digital map data, telematics services, location-based SaaS and GIS AI services.
It beholds features like Navigation, Tracking, IoT, Analytics and web mapping service for mobile & desktop.
Deliver bespoke solutions- eg
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MapmyIndia tells users about the population density,
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the expected monetary capabilities of people residing in the nearby areas,
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gives 3D visualisation of roads, and parking spaces.
BEFORE
Difficulty in 're-centre' and understanding your current position on the map
SOLUTION
Drawing up your own character to detect yourself better.
Inspired from the feature of character creation in digital games
AFTER
Providing the users with an option to create their own animated profile character so as to be visible on the map
BEFORE
The extent of the location shown is more than required & local names that are named after famous places do not get detected since it tries to display the famous location first.
AFTER
Providing the users with an option to create their own animated profile character so as to be visible on the map
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The user can pinch & zoom to define the radius of their search.
AESTHETICS & EASE
BEFORE
Pinning-
the featured pins getting stuck to the destination hence distracting the user and even disrupting the process of finding the exact location.
AFTER
​The user can just turn on/off the pins & filter their search
CHANGES
Look & Feel
Adding COLOR to the search menu.
Keeping the theme of the app in mind, the new look helps one enjoy the app with a splash of colors.
